Industry News, Trends and Technology, and Standards Updates

At Cimetrix, we are always looking to improve the customer experience. We also are constantly looking for means for improving efficiency and – especially this year – cutting costs.

Well, all three of these objectives converge in our decision to implement a new phone system. We chose to go with a hosted VoIP system. Not only is this the most cost efficient option, it also allows for flexibility – integrating email, faxing, conferencing, and voice mail into one application. Internally, it allows us to more efficiently manage incoming calls, make employees more productive and reduce the wait time callers experience to be connected to their desired party.

From a customer’s perspective, this also means:

• Since users can take their VoIP adapters everywhere, Cimetrix team members are available while traveling at the same number that you would reach them while at the office.
• With call forwarding and call following capabilities, your single call gets routed to the desired party regardless of whether or not he/she is at the office.
• After hours, you will be provided a dial-by-name directory so that you can leave a message for a specific Cimetrix staff member. Also, for those employees that choose to route their calls outside of normal business hours, you may be able to reach the desired individual outside of the office.

Please note that the Cimetrix main offices will be closed on Thursday and Friday this week to celebrate the Thanksgiving holiday. However, with the new phone system in place, you will be able to dial-by-directory to leave a message for a specific employee and/or for those that have chosen to route calls to their home or cell phone, may be able to still reach specific staff members.

We hope that callers have a more pleasant experience with this new system in place and welcome any feedback. Please direct questions and comments to deann.rowan@cimetrix.com.

… and Happy Thanksgiving!

By Jodi Juretich,
Chief Financial Officer

You might be thinking, “What does healthcare costs have to do with a factory automation and equipment control software solutions company?” Well, directly, not much but indirectly, it’s one of many benefits that play a role in retaining and attracting talented employees.

Gone are the good old days where 100% employer paid benefits were the norm. The average health-care cost for a family plan now costs roughly $13,000 a year and employees are paying anywhere from 25% to 50% of that cost. Multiply that times the number of employees in your company and, well, you get the idea. And that’s only health care. There are other benefits such as life, disability, dental, vision and workman’s comp, to mention a few. According to the Kaiser Family Foundation’s 2009 Employer Benefits Survey, health insurance premiums have increased by 138% over the last decade. With increases like that, an employer has to be smart on designing health plans to keep their employees focused on their jobs and not stressing about how they are going to pay for health care.

Your typical health care plans have co-pays, out of pocket maximums and life time maximums and all of these options, depending on how they are designed, can drive the premiums way up. If your company is paying attention to these options, they can manage the cost by implementing a Health Reimbursement Account Plan (“HRA”) to supplement, for example, higher out of pocket maximums. A strategy like this is designed so the employee does not feel the financial burden if they fall in to that very small population of hitting their out of pocket maximum in a plan year. Why pay a higher premium that caters to the whole population when only a very small percentage will use that part of the benefit.This approach saves the employee money by reducing employee share of the monthly premiums. It saves the company money by reducing its overall expenses which directly impacts a company’s ability to maintain competitive pricing to its customers and ultimately drives the company’s EPS and shareholder value.

At Cimetrix, we take very seriously the retention of our key employees and understand that a competitive benefits package plays an important role in that process. Our team is our most valuable asset, providing you – the customer – with the highest quality support, services and solutions. With sound financial planning, we can create a program in which both the company and the employees win.

Next time your benefits are up for renewal, ask your employer if they have a financially smart plan design for healthcare costs.

by Brian Rubow,
Principal Engineer

He Said…No I Didn’t
I have a lot of children—seven. Many of them are still young. Sure it is a lot of fun. However, more often than I like (yet not terribly often since I have really good kids), I get caught in the middle of a “he said/no I didn’t” dispute. That is where one of my children shows up in a huff to wherever I am and reports what “he said”, he meaning another one of my children. Then in the background I’ll hear the other one say either the “no I didn’t’ or the “but that’s because he said” response. And both kids look at me and expect the impartial judge (a.k.a. me) to do something. Each of them will give the impression of complete honesty and full recollection, yet they cannot agree about what happened or about what the other said.

My preference is to make them work it out. Still, I can’t help but wish that I could have recorded what actually happened so that if one of them is being a poop I can apply fair discipline. It would be really nice to attach a recording device to each of my children 24/7 to see what really happens. Would that be considered cruel or responsible parenting? Probably depends on whether you are the parent or child.

At Cimetrix, we deal with similar situations working with SECS/GEM communication. Sometimes either the host or equipment reports a problem. The host software says “the equipment said” and the equipment software says “but the host said”. And both look to an expert like me and want a resolution.

Often the best way to resolve the problem is to look at communication log files. Often enough when such problems occur the first time, neither the host nor the equipment was logging the SECS/GEM communication. Sometimes turning on communication logging in the host or equipment is more difficult than it should be. In a few cases, the host or equipment logging might not be trustworthy. The best solution is an impartial judge that records what both the host and equipment are saying so as to not rely on the host or equipment software.

But can that be done? The answer is yes. There is a free product called WireShark available on the internet at http://www.wireshark.org/. It is a network protocol analyzer, also called a “network sniffer”. It is really cool because it can capture all messages sent by the host and by the equipment without any modification to the host or equipment. Just configure it and run the problem scenario again.

Only it is not quite that easy. One problem is that WireShark does not have a plug-in to interpret the binary SECS/GEM message format (HSMS). If you are a SECS/GEM/HSMS guru that can readily and quickly interpret SECS/GEM messages in hexadecimal format, then this is a minor inconvenience. But for most of us that are too busy for such a tedious task, this is a major problem that makes WireShark impractical.

Fortunately, Cimetrix has a new product to resolve this, CIMSniffer. Under the hood, it uses the same network capturing libraries as WireShark, yet it has the capability to convert the messages into human readable SML formatted messages. You don’t have to wonder exactly what “the equipment said” or what “the host said”. You can record what they said yourself using a third-party software application. I wish I had this years ago. Too bad it won’t work with my kids.

For more information regarding the CIMSniffer product, please email sales@cimetrix.com.

You might also be interested in:

• Download the white paper on the SECS/GEM standards

by Vladimir Chumakov,
Software Engineer

HSMS or High-Speed SECS Message Services is a messaging protocol used in semiconductor and other industries as means for connecting to, controlling and gathering data from equipment inside the factory. HSMS provides means for independent manufacturers to produce implementations which can be connected and interoperate without requiring specific knowledge of one another.

Industry organizations, such as SEMI and ISMI, have been touting the benefits of the Interface A, also known as EDA, standards for years. This year, SEMI approved an important revision to these standards to incorporate many of the lessons learned from early implementations. In addition, SEMATECH member companies (which make up 50 percent of the worldwide chip market) wanted ISMI to focus on a smaller number of projects with short-term benefits for 2009. Interface A (EDA) is on this short list.

Want to learn more?

Cimetrix is hosting a FREE webinar outlining the features and benefits of the Interface A standards. The material will be presented by Doug Rust, Director of Quality Customer Support and co-chair of the SEMI North America GEM300 Task Force.

FREE WEBINAR: Interface A Features & Benefits
Date: Thursday, November 12, 2009
Time: 8:00 am MST/ 7:00 am PST/ 10:00 am EST/ 3:00 pm GMT
Duration: 1 hour

• The key features & benefits of Interface A
• Data & reporting features available through Interface A
• The role of Interface A in manufacturing

By Jentry Norse
AP/ AR Coordinator

As the Accounts Receivable Coordinator, people are not typically excited to hear from me. I’m a really nice guy and all… but usually, if you receive a call from me it’s about a past due invoice. And who likes receiving those calls?

Fortunately, we have very few past due accounts…and haven’t had to use a collection agency (although I get about 2 calls a month soliciting their services). With the industry slowly coming out of this slump, I myself have been pretty amazed at how open the lines of communication have been with the accounts payable departments of many of our customers.

In my opinion, communication is KEY. I rarely have to wait more than a day for a response to my collection efforts and feel like everyone is a little more aware of the need to know when payments can be expected especially during this difficult economy.

As much as I love talking to people, I feel the need to provide you (our customers) with some tips on how NOT to get a call from me (or how to not to continue to get calls from me):

1. Note your terms on each invoice and submit payment as soon as possible.
2. Make sure that you are sending your electronic payments to our new bank account (effective May 21, 2008). A memo was sent out last year; however, bank account information can be provided if you do not have it already.
3. We review our accounts receivables weekly and send out inquiries requesting payment status updates. If you receive one of these requests, please send a simple response letting us know when the invoice in question is scheduled for payment.
4. If we do not hear from you……..we will keep inquiring until we do.
5. We understand that many of you have to check with your purchasing departments and/or Project Coordinators and need a day or two to get back with us. We also realize your time is valuable and want you to know we appreciate your efforts and look forward to your correspondence.

If you have any questions (and would like to contact ME), please contact me directly at 801-256-6617 or jentry.nourse@cimetrix.com.

THANKS to the Accounts Payable / Purchasing departments of our many customers for their AWESOME communication! Your quick and friendly responses make my collection calls much easier.

Today, Cimetrix held its 2nd annual soup cook-off. With the our first big storm of the season right around the corner, a good bowl of soup seems very fitting for this time of year.

We had some excellent contenders with entries ranging from Elk Chili to Mexican Chicken Soup. Each member of the Cimetrix team takes the tasting process very seriously. There are sample cups - so that you can try just a little of each before getting a bowl of your favorite. However, I think most of us were full after just the tasters!

After a thorough tallying process, the winner was announced... Mark Bennett!  Not just a member of our experienced engineering staff, but also a remarkable cook.  His Zuppa Toscana won by a landslide. Congratulations Mark!

Download a copy of Mark's recipe here. 

by Bob Reback,
President and CEO

Running a company during an industry downturn presents quite a challenge. I have always thought I would someday be the president of a company. However, during this severe semiconductor down cycle, the thought that you should “be careful what you wish for” certainly came to mind a few times. Even though Cimetrix is a small company, successfully navigating a business through a severe downturn that hit the semiconductor industry requires a combination of critical thinking, tough decisions and a durable stomach.

The decision making process must consider the perspectives of all stakeholders - including investors, customers, employees and suppliers. The primary objective is clearly to make sure the business survives through the downturn. The secondary objectives relate to how to best satisfy customers, investors, employees and suppliers while making sure objective number one is met.

More than ever, this requires extensive communication with all parties. Not every party will be happy with your decisions. However, having sound analysis for your decisions, along with open and honest communications can ensure that all parties understand and, most importantly, accept the decisions.

Like almost all companies that serve the semiconductor industry, Cimetrix’s revenues suffered severe declines in the first half of 2009. The dramatic decline in revenues was the root cause of the crisis, as revenue brings in the necessary cash flow to pay employees and other business obligations. In addition, the severity of this down cycle caused more customers than anticipated to cease operations as a result of either bankruptcy or a parent company shutting down a division. Even though our primary competitor filed for bankruptcy and ultimately sold off its assets, there is no joy as you empathize for all of the affected employees without a job.

Fortunately, Cimetrix has a great team and everyone pitched in to help ensure the company successfully navigated through this down cycle. This includes our customers, employees, suppliers and investors. We are now seeing evidence that our customer’s businesses are starting to improve and the industry is on the mend, which is leading to increased revenues for Cimetrix. By retaining all of our key customers and a solid team of employees, we are well prepared and positioned for growing the business going forward.

There has been an underlying theme emerging in the semiconductor industry over the last couple of years. Do you know what it is? DATA. Give me more DATA.

Equipment suppliers today are required to support more than a dozen SEMI^® standards related to factory automation and a host of commonly used substrate-handling components such as robots and vacuum system hardware. More DATA.

They also need to support a new suite of “Equipment Engineering Capabilities” (EEC) including: e-Diagnostics, data collection, recipe management, data quality, fault detection and classification, run-to-run control and predictive maintenance. The key underlying factor for most of these features is... DATA.

Initiatives by other industry organizations, such as the International SEMATECH Manufacturing Initiative’s (ISMI) 300mm NGF, also focus on... you guessed it, DATA. Increasing the accessibility of high-quality data, and then, using the data to improve efficiency and productivity. In addition, factories are also requiring DATA storage and access on and off the tool for future performance analysis.

Attend this week's FREE WEBINAR on "Using Data to Improve Equipment Efficiency and Performance" to learn about the significant manufacturing benefits gained from improved access to higher quality and quantity of data.

The webinar will take place on Thursday, October 22
at 8:00 am MT/ 4:00 pm UTC.

by Stu Benger,
Director of Sales, North America

I’d like to draw your attention to two recent articles by Tom Friedman, a renowned columnist for the NY Times and one of my favorite authors. Tom is far greener than I; however, as an old economics major, I agree with him that it is the economics of the conservation energy that is most critical to our nation generally and the fledging Solar industry specifically. In the first article Tom discusses the growth in Applied’s Solar business and laments that the factories are being built in China. 

In the second article Tom goes on to say that the efforts by the Chinese in PV and their focus on Green Energy should be seen as an event similar to the Russian launch of Sputnik back in the 60’s an event that should be a clear call for action to spur the American people. Sputnik led to the “Space Race” and innovation in every phase of American life from Tang to the internet, but mostly it led to a huge interest in technology. And by the end of the Space Race, America was the technology leader in about every facet of industry one could imagine. However, over the past thirty years, we have turned our interest from making things to making money. We have allowed our best engineers to turn from tweaking hardware for best performance to tweaking trading algorithms that produce a bit more for the hedge funds. I think we need to take a hard look at what Mr. Friedman is saying and call on our Politicians to do the same.

Solar Power is an industry poised for huge growth. The economics of the industry, the high degree of automation that can be used makes this an ideal industry that might just allow the American Manufacturing Sector a chance to crawl back from the dead. If we don’t, I’m afraid it will be a long time before the next opportunity presents itself and when it does it will only be because our children are the new low cost manufacturing site for a dominant Chinese economy.

Cimetrix is dedicated to improving the efficiency of solar cell production and actively seeking avenues for assisting the US solar industry to achieve this goal. We have been involved in the PV-EIS Task Force since its inception. A world-wide factory automation software supplier to the semiconductor industry, Cimetrix is an expert in the SEMI connectivity standards and has already been working with members of the solar industry to implement the new PV2 standard. We offer a complete set of proven and efficient equipment communication software solutions for PV manufacturing.